Brand and rebrand design

Look like the company you’ve become.

Brand identity and rebrands for SaaS and AI teams. Led by a 5x SV serial founding designer.

15 years in design

4–6 weeks typical project

LibraCyber recent rebrand

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When to hire a rebranding agency

Outgrown your brand?

A rebrand can help when the brand no longer matches the company: you're raising, you've merged, you've repositioned, or you've outgrown a DIY brand.

• You're raising
• You've merged
• You've repositioned
• You've outgrown a DIY brand

How we work

Our rebrand process

Align first. Then design.

1. Align — Get the team aligned on where the company is going.
2. Direct — Set a clear identity direction before designing.
3. Build — Create the identity and the tools your team needs.
4. Launch — Prepare the brand for launch and everyday use.

What you get

What's included in a brand identity

Everything the brand needs. Nothing it doesn't.

• Positioning and messaging
• Logo and identity system
• Brand book
• Product and system icons
• Presentation and sales templates
• Launch and announcement assets

You and us

How we work with your team

Always collaborative

Some clients want full input. Others prefer to stay hands-off, and some have teams we need to work alongside. We adapt to whatever setup suits your team.

Recent work

Rebrand case study: LibraCyber

Three brands. One identity.

LibraCyber: three brands consolidated into one identity in six weeks.

Read the LibraCyber case study → Browse selected workSee project pricing

LibraCyber brand film

Read the visual transcript

Visual transcript: geometric shapes resolve into the LibraCyber identity mark. The identity appears with the words “Security that strengthens people, not just systems.” A brand dashboard and analytics interface follow, then printed collateral, a website, apparel, and the LibraCyber wordmark.

Pricing and timeline

How much a rebrand costs

Typical project investment

Every brand project is scoped on a discovery call, typically over 4–6 weeks.

See typical project pricing →

FAQ

Rebranding FAQ

Questions, answered.

How much does a rebrand cost?

Most B2B brand projects run $14k–$33k, scoped on a discovery call.

How long does a rebrand take?

A typical rebrand takes 4–6 weeks from kickoff to launch assets.

When should a SaaS company rebrand?

When the brand no longer matches the company: you're raising, you've merged, you've repositioned, or you've outgrown a DIY brand.

What’s included in a brand identity?

A logo and identity system, a brand book, product and system icons, presentation and sales templates, and launch and announcement assets, plus light positioning and messaging. For more involved positioning and messaging work, we partner with Olivine Marketing.

What’s the difference between branding and rebranding?

Branding creates a company's first identity. A rebrand reworks an existing one so it fits where the company is now, often after a raise, merger or repositioning.

Do you offer brand strategy?

Light strategy, yes: every project starts with stakeholder interviews and a focused positioning and messaging pass before any identity direction is designed. For more involved strategy, we partner with Olivine Marketing.

Who works on my project?

Projects are led by a founding designer with 15 years across VC-backed startups, with the studio team handling execution.

Do you work with early-stage companies?

Yes. We work with B2B and AI companies from Seed through growth stage, typically VC-backed.

Make your brand unmistakable.

Led by a serial founding designer.

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